Read this article to learn six proven techniques that’ll turn you into a better representative of your product!
How to sell like a pro and make the customer crave your product?
Every entrepreneur’s asking that question…
In its pursuit, some may even spend big bucks on the marketing seminars that’d ‘guarantee’ that you’d be raking in loads of money once you took the program.
But, absolutely NOTHING comes after…
Because you see, it’s more of a scam these days – not everyone is Tony Robbins or Brian Tracey!
But, don’t lose heart.
The SIX tips below have been taken from the works of the finest marketing experts in the US.
And if you read and follow the advice, you’d probably be training others in selling very soon. Sounds good?
Read on then…
1) Confidence, the First Thing!
That’s one thing that can help immensely not just in selling better but in every area of your life.
A recent study showed that 85% of the world’s population has low self-esteem!
That’s almost everyone, right?
And that’s the reason why people get attracted and influenced by confident people so easily.
So, work on your confidence.
Read books, attend public speaking workshops, practice selling, do some mind training like NLP or Hypnosis.
This one quality of confidence will change the course of your business for sure…
2) More Listening Less Talk
OK, so you’ve heard that phrase like about fifty thousand times but let’s just look at it once more…
The thing is most salesmen are too indifferent to what customers have got to say even though they pretend they’re listening.
Most customers can sense that apathy. And it gets to them…
The tip is: put your selling agenda aside and listen with your heart. Don’t force yourself, just be all ears.
Developing listening skills will help you a lot in selling, just try it!
3) Target the Right People
Novice entrepreneurs often make the mistake of approaching the wrong group of people for selling their products.
So narrow down on your potential customers on the basis of age, locality, sex, and so on.
This segmentation will increase your sales potential many times.
The more specific your targets are the more you’ll be on the winning side…
4) Be Honest, Don’t Tell Fibs…
Many, entrepreneurs and salesmen feel desperate to sell their stuff and in that desperation, they very often take to lying.
Lying does you a bad turn both in the short and long terms, first thing.
Second, lying can take away your ability to present your products well as they are.
Also, lying sellers get a bad reputation quickly which is enough to ruin your career forever.
So, lying is something that you should ALWAYS avoid in business selling (and, obviously, elsewhere also).
Practice honesty and truth in selling because honesty does hit the right chord always even if it looks like a bad idea at first.
5) Better Personal Presentation
Matters a lot…
The way you look, the way you talk, and the way you walk, everything counts in selling.
A well-dressed, well-spoken, gentleman kind of entrepreneur will always take the cake in salesmanship.
Call it superficiality or anything but that’s how people think.
So, you’d better work on the presentation because optics matter more than you think!
6) Understand Your Customers
Just because this point comes in last does not mean it’s any less important.
In fact, it’s the most important.
Because if you know your customers, you’ll be more confident, more focused, and better up for success.
So, to sum it up, study your market and know your customers inside out.
Just try it. It’s going to work like magic for you!