The e-commerce industry has hiked for a few years. The trend of online shopping got an instant boost after the coronavirus outbreak. People started to order contactless deliveries, which has directly improved the online buying behavior of users. Websites get a better chance to improve their sales and parameter to cope with the traffic. Each page and category of the website needs maintenance and improvement based on user experience and interests. From the homepage to the checkout page, make the user experience smooth, so more visitors turn into customers. Therefore, reduce form fields at checkout for an improved experience!
Form Fields at Checkout
To make the checkout experience effective, you have to simplify things. Long and detailed form filling makes it bizarre and may lead to fewer people completing the checkout process.
If you make the process simple and easy, it can get more checkouts boosting your sales. There are a few simple tips you can reduce the form fields at checkout for effective sales:
1- Reduce Form Fields
Usually, the checkout page is designed with a long form to be filled out by the customer. Reduce the form fields to only important ones. It can be turned into a constructive experience. Only ask your customers for Names, Emails, Addresses, and contact.
These four form fields give you comprehensive information about your customer. For billing information, ask the method only and confirm the contact information. These short and full-scale form fields take less time to be filled out and are considered interactive.
2- Name Field
Try simplifying the first name field converting it to Full Name instead of three form fields asking for the name of your user. First, middle, and last names can easily turn into full names, saving your user’s time and energy.
3- Billing Information
Billing information is the same as the contact information; only the billing mode has various options. Cut down all the form fields repeating and only ask for the payment method. If the user chooses the online way, the form must generate another page to cater to these affairs.
4- Shipping Address
Most of the time shipping address is the same as the billing address. Ask the user if it is the same. There is no need to get the form filed here. If the shipping address differs, minimize the form fields to only necessary information.
Instead of creating Address 1 and address line two, use only Address. This single-form field allows the user to keep the data brief and effective.
Final Words
To convert your leads into sales, always pay attention to each step to checkout. The reduction in form fields makes the user experience simple, quick, and comprehensive. The industry experts know the tactics and areas of fields that need improvement.
Hire a website developer with expertise in this area to get updated versions of each page on your website. MK Marketing connects you with professionals to improve your online business presentation, lead generation, marketing, and sales.
