Google Site Verification and its Benefits
Google Site Verification is the process of confirming that you are the website owner and provides you access to certain services and tools offered by Google. The verification process helps ensures the authenticity of website ownership information. It is crucial to maintain the quality and integrity of the web.
How to Do Google Site Verification?
Google Site Verification involves uploading a specific HTML file or adding a unique meta tag to the root directory of your website.
Choose a verification method
First of all, you need to choose a verification method. There are two methods for verifying your site offered by Google: add a unique meta tag or upload an HTML file. The way you choose for verification depends on how you prefer to add code to your website.
1- Add the meta tag or HTML file
If you want to do your Google site verification by adding a meta tag, you can do this by simply copying the code provided by Google and pasting it into the head section of the HTML code.
However, If you want to verify by uploading an HTML file, you need to download the file provided by Google. Afterward, you must upload it to your website’s root directory and ensure the file can be accessed at the specified URL.
2- Verify your website
After uploading the HTML file and adding the meta tag, you must return to the verification page and select the “Verify” button. Google will check for the HTML file or meta tag and, if found, will verify your website.
Benefits of Google site verification
After verification, your website will enjoy access to various tools to help you manage your site.
1- Keep track of your stats
Google search console provides website owners with insights into the performance of their websites. It allows you to monitor the performance of your keywords, traffic driven by your content, and any technical issues that can affect your site’s visibility or content.
You can make informed decisions using the Google search console and checking which actions optimize your site’s performance.
2- Monetize through Google AdSense
Google AdSense helps website owners earn money from this and impressions through ad display. It also requires Google site verification to start with the Google adsenseAdSenset and monetize your web traffic.
3- Google services
Google site verification is essential for site owners who want to enjoy Google services like Google tag manager and Google analytics. Google tag manager helps site managers implement the tracking tags without modifying the code.
On the other hand, Google Analytics provides deep insights related to web traffic, like the number of visitors, the pages they visit, website open rate, click rate, bounce rate, etc. After your Google site verification, you can access these services and make the most of your analytics.
4- Protection of your website
It also protects your site from malicious attacks after verifying, and you prove that you are the legitimate owner and committed to maintaining your website’s quality and security. Hence, any attempt to manipulate your website’s ranking would be detected by Google, and your site will be protected from future such actions.
Final Words
Google site verification is essential to optimize your website and monetize your traffic. Please keep track of analytics, and maintain its security. You can verify your site through a meta tag or an HTML file. Face any problem while proving your site; the professionals from mkmarketingservices are all set to help you.
