SEO, What is it?
Search engine optimization, also known as SEO, is a tool to boost your business’s online presence; without emptying your pocketbook. And its aim is simple: to optimize your website and increase organic traffic. In today’s internet age, it’s a vital tool to keep up with, or outperform, your competitors.
Organic traffic is free traffic, meaning you don’t have to use paid marketing to rank high in search engines like Google. And some great news? You can attend free online courses like this SEO training class, which offers all you need to master the art of SEO and much more.
- Search engine rankings
As you begin learning the art of SEO, it’s easy to become overwhelmed by the amount of information thrown at you. But don’t be dismayed; some key points will get you rolling right away:
- Create high-quality content
- Make sure your keyword represents your product or service.
- Make sure your title tag starts with your keyword.
- The more words on your landing page, the better (1400 ranks high)
- Put your keyword in the subdomain rather than a domain extension.
- Example: (www.”keyword”.myblog.com) rather than (www.myblog.com/”keyword”)
There are many more factors to ranking high on google and other search engines. Google has over 200 ranking factors in its algorithm. Fortunatley, you can access a comprehensive resource from Google itself here.
- Keywords
Keywords are the heart of SEO. They define the content of your business and tell the searcher what it is you can offer them. They have to be relevant to your business, as well as to those that are searching for products and services like yours.
Before 2021, all you would have to do to be ranked high in Google’s algorithm was pack as many of your keywords into the website description and landing page. Then, Google adjusted its algorithm to make this no more, and it continues to evolve daily. Great news for those that want a good product, but a bit pesky for the SEO content professional.
- ROI
ROI stands for return on investment. The investment is professionals that take care of your website optimization for you. It only makes sense that you might like to know if shelling out that extra cash will benefit you and your business.
The statistics show that (according to Terakeet) can be as high as 12.2X versus paid marketing. Google itself admits a minimum of 5.3X versus paid marketing which is only 2x. And since Google receives over 5.5 billion searches daily, it seems obvious: SEO wins again.
Author Bio-
Brandon Leibowitz is the founder of SEO Optimizers, a Digital Marketing Agency in Los Angeles, California. He is also the founder of Bosmol.com, a social media news log. He has been involved with search engine optimization and internet marketing since 2007.
