What metrics should you weigh your content against before uploading it organically or as a paid post? What type of content should be only for your followers, and what should be for a wider audience? Read on to answer all the queries that every social media user always has about organic vs paid social media.
What is Organic Social Media?
Organic social media is free content. It can be a picture, video, meme, story, etc. All social media users, including influencers, bloggers, brands, and familiar people, can share organic posts on the feed anytime freely.
When you upload organically, your audience is limited. The primary audience of organic socials is your followers and the used hashtags followers. If some of your followers share it, your followers’ followers can come across it. In case of good engagement in the form of likes and comments, your post might go in the suggestions section as well.
Organic media is quite simple and easy to do. You need the account and the content you want to post. It is also a great way to nurture your bond with your followers.
What is Paid Social Media?
Paid social media is a creative form of advertising when the brand or the account holder pays money to the platform. As a result, their post reaches a broader range of audiences that is possibly interested in the same niche.
People’s time on social media has increased dramatically in the past few years. They prefer shopping from online stores. Thus, they keep researching good brands to shop from. Paid social can help you reach those searching for the product you offer.
Excessive online shopping has made paid social a natural part of platforms. Paid social helps brands and businesses to raise brand awareness by reaching out to new users.
Organic vs Paid Social Media
Both have their benefits and downs regarding organic vs paid social media. Here is a simple answer to clarify when you should use either of the strategies.
When your purpose of sharing a post is to nurture your bond with your followers, choose organic social. It helps the established relationship grow and strengthen by showing your posts where people expect your content.
Organic social works slowly and gradually. It also reaches a limited audience. But it is a great way to let your followers keep up with you. Creating content that brings in organic traffic will take a lot of time and experimenting with different strategies. But at the end of the day, it will be all worth it.
When your purpose of sharing a post is to reach a wider audience, go for the paid social. It not only gives you a wider exposure but also lets you reach the exact target users. Using this strategy of social, you can move faster in your business.
Another critical factor is the money you need to spend. Yes, every platform (Facebook, Instagram, YouTube, etc.) has different rates and methods.
Final Thoughts – Organic vs Paid Social Media
While considering organic vs paid social media, there is no wisdom in sticking to one strategy. You can sometimes share an organic social and, other times, paid social. The best practice is always to keep switching between the two strategies.
