Making an account on Google My Business is not enough. You need to follow the dos and don’ts so your business does not get harmed by ignorant and ill practices. Here are the top four mistakes business owners make that you need to avoid!
Most Commonly Committed Google My Business Mistakes
1- Incorrect Business Information
The last thing you want to do as a business owner is promote your company but with the wrong name. If you go overlooked for a long time, one minor mistake in the spelling can make a huge difference for your business. Because when you realize it, you will already have lost a good deal of customers to a minor ignorance.
The business name is one of the things that can go wrong on your Google My Business Profile. There are many others, such as the address, the link to the official website, and many others. The baseline is that you must double-check every letter mentioned in the information about your business.
2- Not Updating Your Google My Business Profile
According to research, the number of …near me searches on Google has increased greatly during the past few years. The number is only going upwards. This makes Google My Business Profile a golden opportunity for businesses to attract potential customers from their area. However, no golden opportunity comes requiring no work on the part of the person getting it.
Likewise, those with a listing on this business platform by Google need to work on their listing regularly. You have to keep your customers informed about your timings. Not updating your profile will repel many people who could have been your regular customers.
3- Hijacking
It is a shame that the world of business is full of jealousy and malice. Competition sometimes becomes rivalry that leads to evil things happening. To avoid any of your competitors getting so consumed by your success that they try to hijack your profile which is a common practice, you need to keep your profile under constant check.
Not checking your Google My Business Profile can lead to unbearable results where you will have your business shut down. Yes, one of the forms of hijacking is a wide number of fake negative reviews. Catching the problem before it is spread to the roots will give you space to report it to Google’s Business Redressal Complaint Form and fix it.
Moreover, here are a few tips that you can follow to avoid any spamming or hijacking!
- Do not buy fake reviews yourself.
- Do not ask your staff and employees to leave positive reviews on the profile.
- Do not install such review management software that breaks the ethical law of reviews.
Conclusion
Every business established with dedication, passion, and care deserves to be known and reached by its potential customers. If you want to create such a Google My Business profile that brings the most number of customers, let MK Marketing Services help you!
