There are many author websites that are doing great on the digital space. You can learn from them to boast your digital presence. Every author has a secret ingredient that you have to find out by conducting a research on their website. Here is the secret ingredients of the top 3 author websites.
Exemplary Author Websites
Let’s look into the details of various author websites:
1- J.K. Rowling
No discussion on authors is complete without mentioning J.K. Rowling. This woman manages to stay atop in all aspects of the career but our concern right now is to find out the secret behind her successful author website.
The secret is making the website all about her readers, and book fans. It is more like a space where readers of a book can come together, discuss the book, and access bonus content. This way, the engagement rate of her website increases and her readers become her website fans too.
You can also create a space for those who have already read your book and loved it even if they are small in number. Moreover, write bonus content about the book and allow your readers access it on your website after finishing the book.
2- Austin Kleon
Back in years, book authors never focused on digital media since this was not what fell in their niche apparently. But now the survival of an author in the industry is only possible if they have a strong online presence. Out of sight, out of mind goes true for digital media.
To avoid being forgotten, you need to be active on your website just like Austin Kleon is. According to research, businesses that actively post blogs have 55% more traffic as compared to the businesses with no active blog section.
There is so much that you can talk about on your blog. Also, do not post content for the sake of being active. Instead, be a teacher, an entertainer, an out of the box thinker, a creative head, and a guide for your readers. It is easy for you to be all this after all you are an author with strong imagination and observation skills.
3- Jon Krakauer
It is understandable that your author instinct would force you to not leave a single opportunity to write and express. But you need to have a strong control on your instinct when it comes to your author website. Jon Krakauer’s website clearly shows how important it is to leave negative spaces and go easy on publishing text.
Remember, it is your website, not a textbook. Firstly, there should be enough negative spaces to allow the reader to distinguish pieces of information. Secondly, it should all appear organized and well-sorted. Readers would leave the moment they feel overwhelmed.
Conclusion
Being an author, you should focus on what truly matter to you. Yes, you observe, express, write, spread awareness, and bring goodness to the world. While MK Marketing Services take care of your author website, and take it to the heights of success. Get in touch with MK Marketing, and get your digital journey started!
