Fortunately, there’s one option that’s a safe bet in almost any circumstance: WordPress. This free, open-source CMS is the perfect framework for building anything from a simple blog to a thriving e-commerce site. It’s easy to use, yet powerful and flexible enough to accommodate your unique requirements. 

It is hugely powerful ‘under the hood’, and enables you to customize every aspect of your site as you see fit,  Using an open-source CMS that’s been around as long as WordPress comes with its own unique set of benefits. The platform is frequently updated, easy to customize, and extensively tested – and there’s a huge community offering an unrivaled depth of support. When you use WordPress for your website, in other words, you’re choosing a flexible and time-tested solution that won’t break your budget.

Since its release in 2003, WordPress has never stopped growing.
In fact, it now powers 34% of the web.
WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads!
So what are the reasons behind WordPress’s popularity?
There are many. But to you as a marketer, there’s one that stands out:
WordPress is the best CMS for SEO.

 
WordPress Helps You Rank High in Search Engines – If you choose to build a website, chances are you want as many people to visit it as possible. 
One of the best ways to do this (besides simply creating awesome content) is to practice effective Search Engine Optimization or SEO for short. In simple terms, this means ‘tweaking’ your site so search engines like Google can easily find and display it in relevant search results.

WordPress Focuses on User Experience
WordPress’s themes and plugins work together to make websites professional, user-friendly, and attractive.
The result?
Visitors enjoy the experience they get on a WordPress site.
They stay longer, decreasing your overall site bounce rate.
If you’re looking to improve your site’s SEO ranking, this is excellent news for you. Google wants to reward websites that provide a great user experience.
 
WordPress Makes Metadata Easy to Manage
SEO titles and metadata improves how search engines interpret the relevance of your site.
Metadata tells search engine crawlers helps understand what your webpages are all about.
When you add relevant keywords to your metadata, your site becomes more likely to rank for those keywords.
 

Just as with security, WordPress core is well-optimized for search engines straight out of the box. For example, both website speed and responsiveness for mobile devices are key to proper SEO, and WordPress has both bases covered. For even more options, you can check out an SEO plugin. We’d recommend Yoast SEO, based on its ease of use and breadth of features. For further advice, a simple Google search will net you tons of guides for improving WordPress SEO.

Optimizing Images for SEO Is Simple on WordPress
Images are essential to your blog posts. One or two of them, used in a timely way, breaks up your blog into interesting, readable sections.
But images don’t only lead readers into the heart of your text.
They’re also powerful tools for SEO, especially when you use WordPress.

WordPress Themes and Plugins Give You Unparalleled Power and Flexibility Plugins = Powerful Features – The same is true for plugins – there’s a tool out there for almost any feature you could want. 

WordPress Helps You Integrate Your Campaign with Social Media
Social media is gigantic today, and it’s one of the best platforms for marketing your brand.
What’s more, success in your social media campaign will indirectly improve your SEO ranking.

WordPress has been around for over a decade, and none of that time has gone to waste. This open-source CMS has attracted a thriving, passionate community that ensures it stays as secure, flexible, functional, and up-to-date as possible. Between the key features of WordPress core and the thousands of themes and plugins available to extend the platform, there isn’t much you can’t do with it.