A way to keep yourself aware of what’s on top in the market is to use google trends. A marketer always needs to know what’s popular to capitalize on it. Google trend is a tool that identifies popular and current trends in the search market. Google Trends are what later become an integral part of any marketing strategy.
What is Google Trend?
Google Trend is a tool that provides information regarding a specific search term, how popular it is, how many times it has been searched, and how many people have looked it up. It also tells the user a search term’s ratio to its website’s total search volume index.
In google Trends, you can see the varying search volume of your keyword in different geographical locations. As a marketer, you gather this crucial information and data about which keyword or trend is more prevalent among people in which geographical region. You can use it to your advantage and develop several creative marketing ideas.
Ways to Use Google Trends for Better SEO
The next step is to figure out how to use google trends for a better and more powerful SEO. Google trends can make your SEO performance more efficient. Following are ways to use google trends.
1- Find topics of your interest
Start by selecting and organizing the topics you want to target. Determine the search volume of your keyword, and build a niche of your own. Go for the steady graph that shows steady growth over the years; it shows how a trend is doing in the long run.
You can also go for a steep and sudden graph, it is a bit risky, but if you got fast moves, you could capitalize on it before anyone else can. These trends usually live for a short period so keep an eye out for competitors. When a trend becomes popular, everyone tries to jump on the bandwagon; hence the competition skyrockets.
2- Find Relevant Keywords
Identifying relevant keywords is essential because using related keywords leads you to more relevant keywords making your product of interest exposed to a larger audience.
Keywords are presented in order of their usage and search volume percentage increase. Try to find competitive keywords earlier to avoid the saturation of that keyword.
3- Find ideas for video content
Google Trends can provide you with ideas other than your searched term. It has a table called ‘related topics’ that pops up some ideas and topics which are not originally associated with your keyword but are very close and can be used concerning them.
You can also develop ideas for video content by typing your keyword and choosing a YouTube search. It will show you how popular your keyword is on youtube and what sort of content is posted.
4- Pay attention to local trends
Understand your local trends. Determine what’s popular and in demand in your region and plan accordingly. For example, if your niche is related to clothes and fashion, notice which cut of jeans is more prevalent in your area or what stuff and print are being sold in masses.
Target the audience of your local region and make money by selling your audience exactly what they want.
The Bottom Line
Google trends lead to building an effective and powerful SEO strategy. Creating a niche of your own, making content calendars, and developing a customized content campaign can be quickly done with the help of google trends.
