It is pretty standard for website owners to make SEO mistakes that can lead them to ruins of loss. If you do not want your website to end up having a minimum bounce rate and lower rankings, always ensure to avoid the below-mentioned SEO mistakes.
Common SEO Mistakes
Here are the details of the common SEO mistakes!
1- Not Having Clear SEO Goals
Not having clear SEO goals is not a blunder but a crime. No business owner deserves success if they do not know what exactly they want out of their search engine optimization campaigns and practices. A campaign with no goal is meant to bring in wrong traffic and increase nothing but bounce rate. Make sure that you are someone who sets goals before following best SEO practices.
The common misconception among business owners who run vague SEO campaigns is believing that campaigns are good anyway. The campaigns will increase their traffic, and their sales will eventually boost. But gone are the days when specificity and targeting were not needed in SEO.
Now you need to know whether the purpose of a specific action is to bring in traffic, spread brand awareness, or get sales. Things are not vague regarding winning the trust of Google and its users.
2- Not Considering User Search Intent
User search intent is not often discussed while discussing SEO, but it hugely influences SERP results. It can be defined as the motivation that drove the user to search the question they have just typed in the Google search bar. This motivation determines the content format in which the user wishes to access the answer. For example, if their query is regarding how to install an AC. They would prefer video over text. Even if they open a text webpage, they would be expecting demonstrations with pictures and visuals.
To find out the user search intent, you need to empathize with them. Get in their shoes, think from their mind. This will help you target your content just the right way to your potential audience.
3- Buying Backlinks
You buy backlinks secretly, but Google would find out. Yes, there is no doubt about how smart Google is. It can clearly distinguish a real backlink from a fake one.
Keeping in view the importance of backlinks, many website owners buy fake backlinks. They aim to have many backlinks that would impress Google enough to rank them higher. Instead, they end up getting their website lost in the far behind pages on the SERP.
The reason is that even though you have a good number of backlinks, quality matters more than quantity. Websites with a low number of backlinks rank higher than those with a higher number of backlinks.
Conclusion
Search engine optimization can only be fruitful if you design strategic campaigns, set specific goals, and follow the best SEO practices. MK Marketing Services is a credible company that helps small and big-scale businesses thrive in their field. You can approach them for your website’s SEO.
