According to research, around 30% of small businesses do not have a website due to many reasons, such as they are not resourceful enough to have one, etc. However, a small business can only thrive and reach the peaks of success if it has a visually pleasing website. This write-up covers the top small business website design tips!
Tips for Small Business Website Design
Let’s dive deep into their details!
1- Prioritize Visual Hierarchy
Visual hierarchy plays an important role in determining whether a user will stick to your website to leave it after feeling overwhelmed. Yes, nobody wants to spend time actively processing the information given on the page. There are multiple factors to take care of in order to develop and follow a strategic visual hierarchy. Let us find out about the factors now.
2- Decide the Size of Web Elements Strategically
Everything of huge importance should be big, bold, and clear. It should be so loud that users cannot help but notice it and get impressed. The things you need to upload in big size include your brand name, logo, mission statement, titles, etc. It is indeed the bigger elements on a webpage that decide whether a user will read small size text.
3- Placement
Another important thing that you need to take care of for your small business website design is the placement of the elements. Yes, it should be strategically done in a way that you steer the user. Follow breadcrumbs, giving a user a track to follow on a website. You can do this by starting with informational data about your product and ending at a call to action button.
4- Minimalism for Your Home Page
The home page is the most important webpage on a website. If it is overwhelming, confusing, and messy, no matter how greatly designed other pages on your website are, your business will eventually fail. There are two kinds of users of a website. One includes all such users who are only concerned with their question. They type in a question, get the answer, and leave. Other type includes such users who notice the web name, business title, and keep returning to the website. You can transform the former category of users into the latter category by a strong home page. Here are two ways of building a home page that keeps users returning to the website!
- Give Your Core Message Clearly and Loudly
Clearly telling visitors about your brand’s name, logo, mission, vision, and core message will help them remember you and return to your website.
- Secondly, you need to add images, and other visual elements such as videos, GIFs, and others. Leaving some negative spaces will also help. Plus, a clear and loud CTA call is also needed.
Conclusion
It is not easy to manage a great small business website design since the resources of such business are not huge and abundant. For this, you can go for an affordable option that is to hire a good marketing company. MK Marketing Services is a credible name to trust with your website.
Description
Your small business website design should be such that it is the easiest for users to take in the data without really trying hard. Read on to find out more!
