How to Promote Your Small Business on Social Media
Do you use social media to promote your business online? If you aren’t active on social platforms, you’re missing out on a great opportunity to communicate with your existing as well as potential customers.
In today’s world, social media can help you attract and engage customers like nothing else. As for 2017, around 2.77 billion people use social networks. The easiest way to access and attract this audience is to create social accounts for your business.
However, if you don’t have a marketing plan in place, it won’t be easy for you to achieve your social media marketing goals. Here’s how you can promote your business more effectively on social media:
Hire a Social Media Manager
Running an entire business is quite a task. You can’t manage all business operations on your own. So, it’s best to hire a social media manager who can manage your social accounts. This way, you can improve customer support.
Add Value to Customers
The major purpose of social media marketing is to enhance customer base and increase revenue. However, it doesn’t mean you should bombard them with advertisements and promotional posts.
Try to add value to your social media followers by posting content they’ll find useful. You can share articles and guest posts to provide information on relevant topics. In order to refrain from over-sharing promotional content, you should follow the one-in-seven rule. When you post one promotional post, balance it with six valuable posts.
Share Interactive Posts
Encourage your followers to share their feedback and opinion. For this purpose, you can share content relevant to your business and ask them to provide their opinion. Not only will it engage customers, you’ll also be able to get an insight into the likes and preferences of your customer base.
Respond to Customer Feedback
Whenever any social media user posts about your business, make sure you go through the content and respond accordingly. If they’re facing any issues regarding your products or services, do your best to resolve the problem. Your social media page should contain contact information so that customers can reach out to you easily.
When any customer shares positive feedback about your business, don’t forget to thank them profusely. On the other hand, if any customer is dissatisfied with the quality of service, dig deeper into the problem and take immediate actions to ensure they don’t face the same problem down the road.
Get in Touch with Social Media Influencers
No matter how big your social media following, social media influencers can still help you expand your customer base. Share your business values with the influencers and explain why your business is different from your competitors. Since social media influencers are trusted by users, they can successfully promote your business to a wider range of potential customers.
All in all, it’s not possible for any small business to survive in the market for long without using social platforms. Social media aids you in promoting your business effectively and cut down marketing expenses.