Starting a business is a great accomplishment, but it also requires a lot of hard work. The biggest hurdle small business owners face is getting their business name recognized, to let people know exactly what you do, and how you can help them. This is no easy task and requires a lot of time and effort. In the old days, you did this by showing up in person and networking. Today, it is all about growing your presence online.
No matter how good your product or service is, people won’t know about your business unless they can find it online. The only way they will find it organically is if you market to them. Marketing is an essential part of establishing your brand and generating sales leads for your small business. Below we will discuss different marketing techniques to help people discover your brand in the digital world.
- Build an SEO-Friendly Website
The first thing that any new small business needs is a website where people can learn about your business and buy your products or services. However, a lot of times new business owners hire someone to build a website that isn’t optimized for SEO. This may be a cheaper option initially, but it will hurt you as you are trying to grow your business.
SEO stands for search engine optimization and it is taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something. So you can see in today’s digital age, how being able to optimize the content on your website is so important.
Getting organic traffic through SEO to your website should be your first priority before you start investing in other marketing tactics. SEO is ever- changing and challenging, so it is something you should leave to MK Marketing Services.
2. Tell Your Brand’s Story
Every business has a story and you should tell your potential customers the story behind your brand. This authenticity will connect you to your audience and form a lasting impression. This brand story will normally go in the “About Us” section of your website. You should include photos and any videos that tie into your story as this will help your story become more vivid to your audience.
3. Leverage Social Media Marketing
As a small business owner, one of the cheapest and most effective forms of marketing that you can invest in is social media marketing. These are pictures and videos you post to various social media accounts. If you’re willing to invest the time and effort into it, you can do this yourself with no expense. We offer social media management at MK Marketing Services for very affordable rates if you feel you are too busy to invest time into your social media accounts.
4. Invest in Analytics From the Start
Marketing used to be about paying for ads and designing surveys to see where your customers are coming from. This was both unreliable and minimally effective. Now, it’s all about data. Through data, you can identify who your avatar is and with this information how to best market to them.
At MK Marketing Services we use Google Analytics, Social Media Analytics, and email services to monitor who is visiting your site, how long they are staying on each page, and where they are coming from. All really important data that many small business owners completely miss because they don’t know how to monitor it.
Conclusion:
Marketing to your audience has changed and you need to change with it. You shouldn’t look at this change as a bad thing, as the internet has provided you a way to reach your clients like never before and to capitalize on the analytics you can collect.
