Marketing Trends to Look Out For In 2019
2019 is going to be another year where marketing tactics will go through major changes as a response to consumer behavior, making employing innovative strategies necessary. Simultaneously, business owners have begun to plan on achieving their ultimate goal — achieving business growth. This is something that mostly depends on your marketing efforts.
Marketing trends keep changing time and again. Businesses must be highly-capable of adopting new marketing trends every year in order to be successful.
So, if you are looking for 2019 marketing trends, here we have narrowed the top three for this year.
Chatbots are not new. However, we are certainly seeing a shift in how this marketing trend is evolving every year.
If you have been using chatbots already, you must be familiar with how they can improve the user experience. As per research, chatbots cater to 1.4 billion every year. You can benefit from them by implementing them for your business’ online presence like social media pages and website. 80% of companies around the globe plan on incorporating the use of chatbots in their marketing plan. The reason behind is that it’s easier to have someone respond instantly than to send an email or call a representative.
This is one marketing trend you should not miss out on.
2. Interactive Videos
Videos have been there for a while now and their use as a marketing trend is only increasing every day. From social media updates to website introductions, videos work for anything and everything. In fact, a lot of bloggers have moved from written content to video blogs or vlogs.
Wondering about the reason behind this? Put yourself in the shoes of common internet users today for a while. What works for you better; reading pages loaded with text or watching interesting, interactive videos?
It’s the latter, of course!
Additionally, 70% of marketers confirm that interactive videos have made a notable positive impact on their businesses. Given this figure, the year 2019 is expected to see an even increased usage of videos for marketing.
3. Instagram and Facebook Ads
The all-so-effective paid social media ads have been evolving and made more effective with every passing moment. Today, a lot of businesses are using paid Facebook and Instagram ads to market their products and services. In fact, as per recent research, 31% of brands that are on Instagram are using paid ads.
Facebook and Instagram are two social media platforms that almost everyone uses today, regardless of age, gender, and other factors. This is what has opened up opportunities for businesses to increase their market share and sales, and ultimately achieve business growth.
If you aren’t already using this marketing trend, then make 2019 the year you focus on it. Failing to do so may result in competitors stealing your customers on these networks.
The list of 2019 marketing trends is long but the above-given trends are the ones that can have the strongest effect on your annual growth and profits.
If you find it hard to take on the latest marketing trends or don’t have a marketing team setup yet, get in touch with the professionals at MK Marketing today. Sit back, relax, and watch your earnings multiply in no time!