Digital marketing is a fast industry, as fast as clicking away someone’s Instagram story. Online advertisement is the fastest way to sell your product or make your business known. Today every platform shows ads and capitalizes on them. Facebook is no exception. Scaling your ads is an effective way to get a better response. It’s time to scale Facebook ads to invest more money into the platform and drive more results.
It is possible by reaching a wider audience while maintaining that positive ROAS. Scaling your ads can be difficult, so it is essential to know when to scale your Facebook ads.
Required Merits
The factors you should consider for scaling your facebooks ads are as below:
- Low cost per click (CPC)
- The ROAS on your ad set should be satisfactory
- Ad frequency should range between 1.8 – 4
- The relevance score should be as close as possible to 10
- A high number of impressions.
These merits should be considered while scaling Facebook ads; if your ad set meets all these standards, you are ready for ad scaling.
How to Scale Facebook Ads?
There are two methods of scaling ads, vertical and horizontal scaling.
- Horizontal scaling is spending your budget on multiple ads and making them reach different audiences. Ads are added to a campaign, or ads with good ROAS are duplicated.
- Vertical scaling refers to spending your ad budget on the same ad to reach a broader audience.
1- Increase the Ad Budget
This is the simplest technique for scaling Facebook ads. Increase your ad spend, allowing Facebook to present the ad to more of your targeted audience. But don’t get too eager with the investment.
If you spend all your ad budget at once, your ad set can re-enter the learning phase. In other words, Facebook will have to relearn how to deliver your ad. A way to avoid the learning phase is by spending slowly. Gradually increase the ad paid and improve the response.
2- Expand the Audience
Your target audience will become saturated over time. Mixing it up a little and expanding your target audience is necessary. Test the new target audience in a separate ad set for effective results. The A/B tool is used to compare multiple options. Lastly, good results are achieved by adding the winning element to the optimized ad set.
3- Devise Creative Strategies
Come up with creative ideas to spice up your content. Add to and experiment with your content to ignite your targeted audience’s curiosity. Keep track of failed strategies as well. Create more touchpoints or deliver the ad to the targeted audience more frequently.
4- Reuse the Best Ads
You should reuse your best ads for them to reach a new audience. When reusing an ad, the audience should be redefined by creating a lookalike audience. It will attract people with the same interests as your previous audience. Facebook pixel can track what people visit your website after watching the ad.
Conclusion
MK Marketing uses various techniques for scaling Facebook ads that can make your business flourish. Scaling Facebook ads can be intimidating, but when done right, it makes the scaling effective and boosts the campaign’s performance.
