Marketing Strategies for Your Salon
Setting up a new salon business is never easy. There are many things that you have to take care of.
One of the most important things is a sound marketing strategy for your business. An amazing salon with great services just won’t be successful without being backed up by a good marketing plan. You have to know how to market your business.
After all, it is good marketing that brings in great clientele making your business the best in town.
Let’s have a look at some of the best marketing strategies for your salon business.
1. Social Media Is Your New Friend
If you wish to have a successful business then there is no way you can ignore social media marketing. You should have a separate campaign just for online marketing. All the businesses today are online because there simply is no better way to reach the people (potential clients) in today’s digital age.
Create an App to book appointments from clients. Set up a Facebook page. Establish a Twitter account. Go an extra mile and write a blog about your salon. Make sure your business is always available on the internet. Whether your clients need to book appointments, suggestions for personal care or beauty products, maintain your online presence to answer them. Your availability will create loyal clients for you.
2. Sell On Your Uniqueness
Even among personal care services, there are certain things that only a few can do. It could be anything from a peculiar hairstyle that only your hairdresser can do or a facial that includes your personal herbal products.
Identify that extra something that your salon offers and market it to the best of your ability. Get printed on your rate card. Put it on your website. Put it on your social media pages. Put it on your app. Offer discounts on that service and soon it will be popular enough to attract people.
3. Offer Package Deals
Offer package services to your clients as a value-adding feature for your salon. It will compel your existing clients to bring in their friends and family members to your salon. You can even ask your clients to refer new customers to your salon.
Offer discounts on services for clients who refer more people to your salon.
4. Highlight the Best Parts of Your Business
When selecting your salon in the first place, make sure it has beautiful interiors. You can use this beauty to your advantage when marketing your business. Take pictures of the salon and put them on your website and social media to gain all the right kind of attention from your target audience.
Your luxurious facilities will pull customers to you. Take your camera and click away!
Marketing for your business takes a lot of input but it pays off when you can see huge numbers coming in because of it.