Google Search algorithms include the internal process by which Google evaluates the worth of a web page and determines its ranking on the SERP. While this process is secretive, there are many hints given by Google itself that we can learn from. Let us find out more below!
How Does Google Rank by its Google Search Algorithms?
Google does not release guides for website owners on how they can create the best content that ranks atop. Its algorithms are also quite complicated. Moreover, it keeps changing, leaving website owners wondering how they are supposed to succeed. But this is not the case for those bloggers who fulfill user search intent and are credible and well-reputed.
Though nobody knows about the 200 ranking factors, there are a few things that matter the most to Google. If you keep following them, you will not need to worry about algorithms changing six times daily. Let us now discuss the essential things that can rank a website in a top position.
1- E.A.T.
E.A.T. is the abbreviation of Expertise, Authoritativeness, and Trustworthiness. These three factors determine if a webpage is worth ranking on the first SERP or not. With time, Google search algorithms are getting smarter. Human search quality raters now evaluate the content’s worth after crawlers have indexed web pages.
Google does not reveal how the raters assess the content for ultimate ranking, but authoritativeness, expertise, and trustworthiness are the three main things to check out for.
Properly utilizing SEO, you can cover all these things as you can prove your expertise through brand awareness and brand reputation campaigns.
2- Quality
Quality is an inclusive term. If a thing fulfills its purpose with grace and efficiency, it is high quality. But if we break it down to understand what lies inside the content that is of high quality given Google, we see only user search intent. Everything revolves around how Google users can be best served.
Everything should be from content format to type to language so that users can find it helpful, informative, easy to understand, entertaining, and engaging. Yet again, it is unclear how Google evaluates content from the shoes of its users, but it does it quite smartly.
3- User Experience
User experience is how a user would feel using a website. Is the website easy to navigate? How long are the contents taking to load? Is the webpage compatible with the device it is opened on? All such things count as user experience.
Google search algorithms ensure that the web pages it ranks are super easy for users in terms of getting their questions answered without having to work hard or waste time.
The Bottom Line!
Digital marketers, SEO experts, and website owners often find themselves frustrated when they try to understand the mysterious ranking factors of Google. If you are one of them feeling stuck, contact M.K. Marketing Services and make the most of their expertise and years of experience in digital marketing.
