ROI is the abbreviation of Return on Investment. If you invest in running marketing campaigns, measuring ROI is hugely important. Google Analytics is one tool that can help you measure not only ROI but also improve your SEO strategy. This article explains everything you need to know about GA from the perspective of ROI marketing.
What is ROI in Marketing?
Marketing ROI is the measurement of revenue generated by a marketing campaign about the investment put in the campaign. Companies calculate ROI to find out the extent of the success of an ROI marketing campaign. It helps them do better SEO practices, improve their content, and better interact with users.
Google Analytics, the Best Way to Improve ROI for Your Marketing Campaigns!
To improve your ROI, the foremost thing you need to make sure of is that you have an account on Google Analytics, which is connected to your website. Any minor mistake can lead to wrong SEO decisions and more enormous blunders. Here are the three ways you can use Google Analytics to improve your marketing ROI.
1- Set Goals and Track Progress
An essential thing in the world of marketing is goal setting. If your goal is slightly vague, you will fail all your attempts to achieve it. For example, if you are designing a campaign for Facebook. Your ad tells about your company and your product. But you are unclear whether your purpose is to spread brand awareness or get more conversions, so if you just run the campaign without looking much into the goal, it will be more or less a fail for your business.
Once your goal is clear, here is when GA will help you. You can check out Pages Report in the tool to decide what content format best suits your purpose. It will help you make the most of your investment.
2- Track Sales Funnel
Google Analytics has innovative tools to track a user’s journey from clicking on your ad to purchasing for you. This buyer journey will let you know what content on your website is engaging and what is not. Moreover, you can figure out any loopholes in your sales funnel. The e-commerce tracking is an excellent option in GA. It is specially designed for online stores.
3- Conduct Audits
You need to measure a few metrics to calculate your ROI. Otherwise, you will keep investing, having no idea where your business is headed. An annual audit will help you focus on metrics such as engagement rate, lead quality traffic, and others. It is impossible to convert every single user into your regular customer but measuring ROI will steer you in the right direction.
Conclusion
Once you have run a marketing campaign and collected data about the users’ interaction with your website, it is time to upgrade your SEO game. Not sure how? Hire a professional marketing service provider like MK Marketing Services. They will bring you the highest ROI by increasing your customer base.
