Google Analytics is an online tool dedicated to analyzing websites. Website owners use it to evaluate the performance of their marketing strategy. Being the best data-tracking place, all business owners use it to optimize their websites.
Points About Google Analytics
Here are four things you should learn about Google Analytics!
1- Free and Easy to Set Up
Google Analytics is free of any fees or paid subscriptions. However, it is available in two versions: free and paid. The free version is enough for you to run a successful small-scale business because the paid features are unnecessary. Giant companies use paid versions since their resources and requirements allow them to.
All options on this account are intuitive and self-explaining. Any naïve person can create an account using the domain name of their website.
2- Five Reporting Options
Google Analytics covers Audience, Behavior, and Conversions (ABC). All business owners can analyze who is visiting their website, the activity of visitors on their website, and other details about the website traffic.
Real-Time Acquisition is another two reports by which you can view visitors’ activity on your website in real-time. It also shows how visitors are accessing the site.
You can use these reports to test your marketing strategy. The details given on the Google Analytics account give you clear information about what is working for your site and what is not worth investing energy in.
3- Offers You Detailed Data About Your Target Audience
The information given on Google Analytics is so subtle that you can even know about users’ gender, age, location, and interests. You can use the user-specific information to create such content that your target audience will engage with. Thus, you can decide on the products worth featuring on your website.
For example, if most of your site users, Google Analytics shows to be young people below the age of 30. You can use such content format, topics, graphics, and elements that would appeal to younger people. Google Analytics can help you know your target audience in depth.
4- The Campaign Tracking Feature
Google Analytics has valuable features that can give you the results of your marketing campaign. Finding out if your email marketing content is intriguing enough or not and checking how people are responding to your social media messages or ads are all possible with Google Analytics. As a result, measuring the success of a marketing campaign is convenient when you have a Google Analytics account.
5- Identifies Devices that Access Your Websites
Google Analytics can identify all the devices that people access your website. You can use the data to optimize your site as per most of the devices. For example, if most of your audience use mobile phones, you should focus on making them mobile-friendly.
Final Words
Google Analytics is a perfect solution to all your digital business needs. It is quick, easy, and gives you all essential and valuable metrics about your business. The information provided in the Home, Reporting, Customization, and Admin tabs of the GA account is guidance for you to make crucial decisions. MK Marketing Services can also help you make the most of the GA Data. Get in touch with them to find out more now!
