Finding the Right Social Media Influencers for your Brand

Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers can relate better with their audience and are trusted by this same audience. So whatever they introduce to them ultimately sells. You can imagine your brand in the hands of the right social media influencer […]

How to Profile Your Target Markets

Ecommerce has opened new markets to businesses. However, this has also brought about certain challenges. For one you need to know to whom you are selling otherwise your marketing efforts will not amount to much. But how do you define your target market? Well, one way is to create a target audience profile. This lets […]

How Important Is Data In Marketing

Back in the mid-50s and in the 60s, marketing mainly focused on grabbing the attention of the masses. In modern times, however, things have changed. With the internet and advancement in digital technology, marketers now focus their efforts on a target niche. At the center of any marketing strategy is the data. Now, businesses don’t […]