How to Profile Your Target Markets

Ecommerce has opened new markets to businesses. However, this has also brought about certain challenges. For one you need to know to whom you are selling otherwise your marketing efforts will not amount to much. But how do you define your target market? Well, one way is to create a target audience profile. This lets […]

Psychological Strategies for Effective Marketing

Understanding the psychology behind which customers make buying decisions can give you a great edge over your competition. You can then use consumer psychology to promote your brand and to increase conversions. By knowing what goes through the mind of customers through different buying stages, you can anticipate their behavior and provide them with what […]