Organic Versus Paid Social Media

Everybody is confused about organic and paid social media. But you will not stay confused after reading this article about organic vs paid social media!

Why You Need the Right Expertise to Help You Reach Your Goals

No matter what stage your business is in, there is always room for growth. But what happens if you hit a stumbling block in this area? Do you have the right sales and marketing expertise available to help your business reach its highest potential? If your answer is no, MK Marketing explains why you should […]

How to Create Facebook Ads Part 1: The Campaign

How to Create Facebook Ads Part 1: The Campaign Facebook can be an excellent source for generating leads for the business. If you are not yet utilizing Facebook ads, then you are missing out on tremendous opportunities. Some people shy away from Facebook ads thinking that it is a complicated process. And quite frankly, this […]

Retargeting Ads—Why You Should Use Them

Retargeting Ads—Why You Should Use Them Internet users are constantly bombarded with information. Unfortunately, over the years, users’ attention span has continued to drop. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for. There are plenty of reasons why internet users […]

How Power Words Can Transform Your Writing

If you want to supercharge your message, you need to add “power words” to it. This is because the goal when writing anything is to get an emotional reaction from your audience. Whether it is a newspaper article or a blog on your website you want to trigger some sort of an emotional response from […]

Finding the Right Social Media Influencers for your Brand

Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers can relate better with their audience and are trusted by this same audience. So whatever they introduce to them ultimately sells. You can imagine your brand in the hands of the right social media influencer […]

How to Profile Your Target Markets

Ecommerce has opened new markets to businesses. However, this has also brought about certain challenges. For one you need to know to whom you are selling otherwise your marketing efforts will not amount to much. But how do you define your target market? Well, one way is to create a target audience profile. This lets […]