Organic Versus Paid Social Media

Everybody is confused about organic and paid social media. But you will not stay confused after reading this article about organic vs paid social media!

Email Marketing-Why You Can’t Ignore It

Email Marketing-Why You Can’t Ignore It Many people are under the idea that email marketing is dead. It is only understandable considering the number of emails that you ignore, delete, and mark as spam if you hold this notion. That said, there is also a select number of emails that you are happy to engage […]

Retargeting Ads—Why You Should Use Them

Retargeting Ads—Why You Should Use Them Internet users are constantly bombarded with information. Unfortunately, over the years, users’ attention span has continued to drop. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for. There are plenty of reasons why internet users […]

The Top 3 Things You Need to Know to Start Affiliate Marketing

If there is one thing that the global Covid 19 pandemic has taught us is that there are plenty of opportunities online from conducting business to working remotely. Indeed, many people found themselves jobless and in need of an alternative source of income. The internet proved to be a great way to achieve this, especially […]

Finding the Right Social Media Influencers for your Brand

Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers can relate better with their audience and are trusted by this same audience. So whatever they introduce to them ultimately sells. You can imagine your brand in the hands of the right social media influencer […]

How to Profile Your Target Markets

Ecommerce has opened new markets to businesses. However, this has also brought about certain challenges. For one you need to know to whom you are selling otherwise your marketing efforts will not amount to much. But how do you define your target market? Well, one way is to create a target audience profile. This lets […]

The Four Secrets of Marketing

What if there was a simple strategy or a set of just a few tricks that you could use for your business to take it to new heights? Well, with the four marketing secrets that we are going to look at, you can do just that. They are straightforward as often you will find that […]

How Important Is Data In Marketing

Back in the mid-50s and in the 60s, marketing mainly focused on grabbing the attention of the masses. In modern times, however, things have changed. With the internet and advancement in digital technology, marketers now focus their efforts on a target niche. At the center of any marketing strategy is the data. Now, businesses don’t […]