Your author’s website plays a fundamental role in your career. Whether having a community of your own or being a credible name in the industry, your book and author marketing play a door to success. This write-up covers the three effective author marketing ways to attract, maintain, and build a long-lasting audience.
Tips for Author Marketing
Here are the best author marketing tips to build traffic to your website!
1- Optimize Your Website
The most authentic and effective way of building long-lasting traffic to your author’s website is to rank in higher positions on Google SERPs. Optimizing your website for the terms you use on your web pages, your target keywords, books, and blog content will get you traffic and a high engagement rate.
Besides SEO keywords, you can optimize your name to get popularity in the target community. Using your name in the website’s domain and header will help.
Moreover, the header should give a detailed introduction of you and your work in the field. Every time a user enters your website, it should not take a few seconds for them to know who you are and what you do. This will encourage them to stick to the website, explore more about you, and read your books.
2- Install Google Analytics
Nothing is of any use if you do not study the response and behavior of users on your website. You can keep working hard on your website, but it is only fruitful if you are sure your target audience approves of your work by engaging with it. Google Analytics is a great tool that will help you study your target audience and discover what they like and do not. It is free, easy to use, and offers credible data to rely on.
Explore the tool, learn about its features, and apply them to your website. For example, you can find out what blog posts are popular among your audience and what posts increase the bounce rate. Thus, you can remove the ones increasing bounce rate and focus on publishing more relevant to the popular ones.
3- Guide Upcoming Authors and Curious Minds
As an author, you regularly come across people asking about your books’ how and why. The digital world is full of people curious to know how you published your book or trying to learn to publish your book. Both are your target audience.
You can do detailed guides on how to publish your first book or how to grow as an author, or other relevant topics. Writing such guides will help you grow as an author because this is a way of winning the trust of your target community and proving your credibility and authenticity.
Conclusion
Before you become a brand yourself, it is essential to prove the credibility of your word first. You need to show the world that what you write counts. MK Marketing Services can help you reach the ultimate heights of your career through practical book and author marketing.
