Maximizing Your Chances of Success: A Guide to Submitting a Guest Post for a Blog
One of the most effective ways to expand your brand’s reach and establish authority in your niche is guest posting. It means writing and publishing articles on other websites to reach a new audience and improve SEO ranking. You can share your knowledge and expertise through guest posts while benefiting from the promotion and visibility provided by the host website.
Submitting a Guest Post
Creating a guest post strategy may require initial effort, but it can streamline the process once established. In this article, we will share a guide to guest posting.
1- Stay organized
Stay organized when it comes to guest posting. It would be reasonable if you created a spreadsheet to keep track of all my efforts. Depending on what tools you use, your spreadsheet might look a bit different, but here’s what I include: website name, URL, domain authority, topics covered, guest post ideas, contact email, follow-up date, acceptance status, date accepted/rejected, post sent date, date published, and the guest post link.
Some websites have a specific page for guest post submissions instead of an editor’s contact, so in that case, I link to that page. It helps me to have all the details in one place and stay on top of my guest posting efforts.
2- Look for guest blogging opportunities
Once you have a system to keep track of your guest posting efforts, it’s time to start searching for websites that accept guest posts. The websites you target will depend on the size and establishment of your company. It is important to note that a backlink from a relevant site is more valuable than one from a site that is not relevant.
To find guest posting opportunities, try using keywords like “guest post by,” “guest post,” “write for us,” “guest article,” “contributing writer,” or “contribute to our site” on Google. You can also use tools like Ahrefs’ free backlink checker to see which websites have linked back to your competitors’ sites.
3- Send your pitch
To avoid rejection, tailor your guest post pitch to each outlet and follow submission instructions. Research their content and submit relevant, unique topics with work samples.
Provide multiple options and describe each topic. Keep your pitch brief, including your introduction, the reason for reaching out, and links to your previous work. Remember that editors receive many pitches, so make sure yours stands out and shows your expertise.
4- Send a follow-up email
Expect most guest post pitches to be ignored, don’t take it personally. Always send a follow-up email after a couple of weeks unless instructed otherwise. Respect the editor’s decision if they do not reply to your follow-up email.
Be patient; sometimes, you might hear back after several months. Remember that sometimes your topic could be a better fit at the moment, but it might be in the future.
5- Write your guest post
A successful guest post requires following the website’s guidelines, replicating their style, writing something unique, including internal and relevant links to your site, checking grammar and spelling, and including images that add value to the content.
Remember that getting your pitch accepted does not guarantee publication, so give your best effort in writing the article.
6- Gratitude to the editor and reply to the comments
After your guest post is live, remember to thank the editor for the opportunity and take the time to engage with readers by responding to comments. It helps establish your presence on the host website and shows you’re dedicated to the conversation. It is a great way to build relationships and secure future guest post opportunities.
Final Verdict
Guest posting is a powerful strategy for increasing brand awareness. By following a structured process, researching relevant websites, crafting personalized pitches, and producing high-quality content, you can increase your chances of getting your guest post accepted and published. Contact MK Marketing for more informative blogs.
