Google Analytics is a valuable tool for businesses looking to optimize their marketing strategies and address their audience’s needs. However, selecting the appropriate plugin for WordPress can be challenging due to the numerous options available. A good Google Analytics plugin can streamline the process by allowing easy segmentation and analysis of data to improve your content and user experience. This article will evaluate the pros and cons of the top Google Analytics plugins to assist you in making an informed decision for your business.
Google Analytics Plugins
Let’s discuss all the best Google Analytics plugins!
1- MonsterInsights
MonsterInsights is a wonderful Google Analytics plugin for WordPress that provides access to essential visitor data using a built-in dashboard within WordPress. It offers a range of features, including conversion tracking, eCommerce tracking, affiliate link tracking, and more.
With over 3 million active installations and a 4.5-star rating, it is a well-known and popular choice in the WordPress community. The plugin is free, but a premium version with additional features is also available. MonsterInsights allows you to view real-time statistics and track various aspects of your website to improve your strategies and increase clicks.
It is a user-friendly solution with advanced features that can help you understand your audience and make informed business decisions. Premium plans start at $99.50 per year.
2- Analytify
Analytify is a WordPress analytics plugin that installs your Google Analytics tracking code without the need for coding. It presents data in a user-friendly interface. The plugin offers improved eCommerce tracking and allows for deeper analysis of specific posts and pages in the paid versions.
However, the free version is limited and only provides access to basic features. Critical features of Analytify include:
- Automated email reports.
- Real-time visitor tracking.
- Shortcodes for data integration.
- A clear, intuitive UI.
It provides valuable data through graphs and charts, including views, users, bounce rates, and time spent on pages. Analytify is a good choice for businesses with online stores and those interested in tracking individual campaign progress. Premium plans start at $39.
3- ExactMetrics
ExactMetrics is a Google Analytics plugin for WordPress with over 1 million downloads. It allows for easy setup of Google Analytics without coding or hiring a specialist. It offers user-friendly statistics in the WordPress dashboard and includes advanced tracking features such as file download tracking, scrolls tracking, eCommerce tracking, and custom dimensions.
However, it does not allow integration with other tools and services like WooCommerce or Google Ads. It has received low ratings due to the inclusion of advertisements in the free version.
Critical features of ExactMetrics include no-coding configuration of Google Analytics, comprehensive dashboard reports, and form conversion tracking. The paid version is a viable solution, but the free version with advertisements may need to be better received. Premium plans start at $99.50.
4- GA Google Analytics
GA Google Analytics is a plugin that connects every page of a WordPress site to Google Analytics. It does not offer data or insights but allows users to access the native Google Analytics dashboard within WordPress. This plugin is suitable for large, complicated websites with many pages and eliminates the need to add tracking code to each page manually.
It is GDPR compliant and supports Global Site Tag (gtag.js), Universal Analytics (analytics.js), and Google Analytics 4. GA Google Analytics is a straightforward solution for those new to tracking analytics who want a lightweight alternative without an additional dashboard UI. Premium versions start at $15.
5- WP Statistics
WP Statistics is a WordPress analytics plugin that allows users to monitor all user activity from the WordPress dashboard and produces content and geographical-based reports. It offers real-time website analytics for free and does not require setup with Google Analytics. It collects data from multiple search engines and allows for data filtering by location, keywords, IP address, etc.
However, it only collects information from the website and does not provide external data, which can lead to larger backup sizes and storage space usage. Key features of WP Statistics include data export in XFL or CSV files and the ability to track data from multiple search engines.
Through graphs and maps, it provides crucial insights such as visitor and referral counts, browser usage, and country origins. WP Statistics is a good choice for those interested in analytics from multiple search engines who want to focus on geographical and content data. It is available for free.
Conclusion
Google Analytics is a platform that provides insights into your business through reports generated from the data collected from your websites and apps. Several excellent Google Analytics plugins for WordPress offer a range of features to suit different needs and preferences.
Each plugin has unique strengths and may be the best choice for different users depending on their needs and preferences. Contact MK Marketing services if you need clarification about choosing the right Google Analytics plugin for your WordPress site.
